Nuts & Bolts: Inside Democratic Campaigns—Messaging to get your voters to the polls

Nuts & Bolts: Inside Democratic Campaigns—Messaging to get your voters to the polls

Welcome back, Saturday Campaign D-I-Y’ers! For those who tune in, welcome to the Nuts & Bolts of a Democratic campaign. Each week, we discuss issues that help drive successful campaigns. If you’ve missed prior diaries, please visit our group or follow Nuts & Bolts Guide.

When I attend Democratic functions, anywhere in the country, and I ask what area could the party improve, one of the most common answers for a Democratic crowd is: “Better messaging.” Meanwhile, frankly, Republicans are by and large “okay” with their messaging and rarely cite it as a concern in polling an anecdotal data. Why is that? And how can Democratic campaigns help improve their messaging and get voters to the polls, especially in midterm election years.

Understanding your message is also about understanding your audience. If your message is out of step with your district and the voters around you, you simply won’t win. Your campaign message matches your region, your state, your congressional district, your US House district, your state Senate District and your state House district.

No matter what race you run for, at any level, if you want to motivate voters to get to the polls, you have to reach your audience.

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