Thursday evening, Donald Trump surrendered and was processed in his fourth set of criminal charges, and had his first-ever mugshot taken. As soon as that picture became public—Trump, head lowered, brow furrowed, glowering in front of the Fulton County Sheriff’s Office insignia—his campaign started fundraising off of it. “NEVER SURRENDER,” the $34 T-shirt reads below a copy of the mugshot.

Many have already rolled their eyes at the idea of running with “never surrender” to accompany visual evidence that you did, indeed, surrender to the authorities. (For the fourth time.) Trump’s team will doubtless argue that he didn’t really surrender, because he’ll fight in court until his options run out—and he hopes to use the 2024 election to get rid of all those pesky criminal charges. But … he literally surrendered himself to have that picture taken. He could have waited past the Friday deadline and been arrested. That would have been fundraising gold.