Uncle Ben’s Plans to Change Its ‘Brand Identity’ to ‘End Racial Biases’

Uncle Ben’s Plans to Change Its ‘Brand Identity’ to ‘End Racial Biases’

Hours after Quaker Oats announced that it would rename the Aunt Jemima logo on its brand of maple syrup and other breakfast foods, Uncle Ben’s Rice announced that it would be changing its “brand identity” to “end racial biases and injustices.”

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